One place, one signature.
Since 1988 our frames have been made in Bad Goisern, Austria. We combine Italian acetate, our own colour codes and a manufacturing process you can see on every screw.
Collections
Six lines, one standard. Each collection has a clear character of its own.
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Johann von Goisern (Adult)
Die Kernkollektion: souveräne Formen, präzise Materialkombinationen.
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JvG Limited
Streng limitierte Editionen mit Nummerierung und Werkstattpunze.
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JvG Art
Künstlerische Farbwelten, freie Formen, expressive Statements.
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JvG Sun
Sonnenbrillen mit hochwertigem Gläserprogramm und maximalem UV-Schutz.
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JvG Classic
Zeitlose Formen, dezente Farbwelten. Für alle, die reduziert lieben.
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JvG Kids
Robuste, leichte Fassungen für kleine Sehsterne.
Discover
Four chapters that explain where our frames come from.
Latest
All articles-
2026年3月15日
Trend report 2026 – Quiet as a statement
Our 2026 trend report is about clear shapes, warm earth tones and deliberate reduction – against the noise of fast fashion.
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2026年2月08日
Spring/Summer 2026 – New colours, clear shapes
The SS 2026 collection introduces three new earth tones, more precise panto silhouettes and an extended sun line.
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2025年11月12日
Sustainability report 2025 – what we actually do
Less waste, more repairs, shorter routes. Our 2025 sustainability report shows where we stand – and where we do not.
Try JvG on
Our frames are available worldwide through selected opticians.