Editorial Eyewear · Salzkammergut
Dare to be different.
Handcrafted eyewear from Bad Goisern. Precise craft, calm shapes, strong acetate stripes.
One place, one signature.
Since 1988 our frames have been made in Bad Goisern, Austria. We combine Italian acetate, our own colour codes and a manufacturing process you can see on every screw.
Collections
Six lines, one standard. Each collection has a clear character of its own.
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Johann von Goisern (Adult)
Die Kernkollektion: souveräne Formen, präzise Materialkombinationen.
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JvG Limited
Streng limitierte Editionen mit Nummerierung und Werkstattpunze.
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JvG Art
Künstlerische Farbwelten, freie Formen, expressive Statements.
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JvG Sun
Sonnenbrillen mit hochwertigem Gläserprogramm und maximalem UV-Schutz.
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JvG Classic
Zeitlose Formen, dezente Farbwelten. Für alle, die reduziert lieben.
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JvG Kids
Robuste, leichte Fassungen für kleine Sehsterne.
Discover
Four chapters that explain where our frames come from.
Latest
All articles-
March 15, 2026
Trend report 2026 – Quiet as a statement
Our 2026 trend report is about clear shapes, warm earth tones and deliberate reduction – against the noise of fast fashion.
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February 08, 2026
Spring/Summer 2026 – New colours, clear shapes
The SS 2026 collection introduces three new earth tones, more precise panto silhouettes and an extended sun line.
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November 12, 2025
Sustainability report 2025 – what we actually do
Less waste, more repairs, shorter routes. Our 2025 sustainability report shows where we stand – and where we do not.
Try JvG on
Our frames are available worldwide through selected opticians.